CPF is the pioneer and leader in the production and distribution of various forms of shrimp and fish feed such as concentrate, powder and pellet. Majority of our aquatic feed is distributed through agents/distributors located in shrimp farming areas. Some portion is sold directly to large shrimp farms. Soybean meal, fish meal and wheat flour are main ingredients used in the production of aquatic feed. Production processes are computer controlled to ensure consistency in quality and exacting standard. These feeds are manufactured and packed under company-owned brands such as CP, Star Feed, Marine, Hi-Grade , Novo, Erawan, D-Frog, Turbo and Safe Feed.

As the market leader, CPF’s products are well recognized by consumers. An important marketing strategy is to maintain high product quality and consistent excellent customer service. Production processes are monitored and ingredients are tested to ensure quality. Company also provided technical knowledge to agents/distributors and directly to independent farmers through seminars and extension centers. Information is disseminated through printed materials. This is to ensure sustainability of the industry.