 |
| The products can be classified into 3 main categories, namely 1. animal feed, 2. animal breeder and 3. meat and food products |
| |
 |
 |
| |
|
Charoen Pokphand Food is the leader and pioneer in the production in Thailand and distribution of aquatic feed with the main product being shrimp feed. Aquatic feed is produced in the forms of concentrate, powder and pellets and distributed through sales representatives that are located in shrimp farming areas throughout the country. A portion of the feed is distributed directly to shrimp farms in Thailand. Agriculture products such as soybean meal, fishmeal and wheat flour are used in the production of aquatic feed under fully computerized formulation and production processes to ensure consistent quality as required. CPF has a system to randomly check the quality of raw materials and products. Quality control at different stages of production help raise confidence in the quality of CPF products and ensure that the aquatic feed is suitable for shrimp and fish farming in Thailand, resulting in good feed conversion ratio. Farmers using the Company’s aquatic feed produce higher yields than the industry average.
Besides, customer service is enhanced by providing technical knowledge to sales representatives as well as directly to the farmers by organizing technical seminars, establishing centers to provide laboratory services and consultations to farmers, and distributing printed materials on news related to animal breeding. This will enable the aquatic farming industry to sustainability growth.
|
| |
 |
 |
| |
| Aquatic breeds come from culture farms and hatcheries, with details as follow: |
| |
 |
| Following CPF’s policy of supporting sustained growth and development in the shrimp industry, the Company has developed quality shrimp fry to distribute to farmers, which will increase their opportunity to successfully farm shrimp. In 2004, the Company entered into a joint venture with an American company with shrimp breeding expertise to develop shrimp fry that are suitable to the farming conditions in Thailand. |
| |
| CPF’s culture farms and hatcheries are located in the shrimp farming areas in the eastern and southern regions of Thailand. The culture farms and hatcheries practice good farm management, apply advance technology to raise shrimp and fish and has an effective system to prevent and control disease, yielding quality products that are sought after in the market. The prices of shrimp fry depend on domestic demand and supply as well as the quality of the breeds. |
| |
 |
| Charoen Pokphand Foods continually expends research and development resources to develop and enhance products that have strong commercial appeal. CPF developed the Tabtim fish fry, which was developed from Tilapia fish. Special characteristics of Tabtim fish include high meat content, good taste that is free of mud odor and has a high nutritional value, have made it a particularly successful domestic product that is relatively easy to farm, provides a reliable source of income to farmers, and is commercially viable. |
| |
| CPF fish culture farms and hatcheries, located in the central and northern regions of Thailand, have good farm management, incorporate modern technology and have an effective system to prevent and control disease, yielding quality products that are sought after in the market. |
| |
 |
 |
| |
| Products in this category can be further divided according to 2 types of production process, namely animal shrimp and fish farming for commercial purposes and processing and manufacture of cooked food products. |
| |
 |
| Charoen Pokphand Foods realizes the importance of traceability which has prompted CPF to expand its shrimp farming business, resulting in fully integrated operations that produce high quality for CPF processing plants as well as other processing plants in Thailand. In the management of the CPF shrimp farms, research and development and technology are applied to find ways to prevent the outbreak of disease in shrimp and farming methods, which are friendly to the environment and do not cause residue build-up. The Company promotes “Probiotic Farming” which avoids the use of drugs and chemicals. |
| |
 |
| Products derived from processing are one of the important products in the meat and food products category of the aquaculture business. The main products are processed fresh shrimp and value-added processed shrimp, most of which are produced for export as chilled and frozen products and distributed through importers in various countries. |
| |
| Furthermore, The Company has added value to processed shrimp, producing ready to eat cooked food products. Research and development in this area focuses on processing fresh shrimp into semi-cooked and cooked food products. These products are then frozen and refrigerated, ready for distribution to wholesalers and retailers, and through modern retail outlets such as hypermarkets and supermarkets. Export products are distributed through importers in various countries, mainly the USA, Japan and countries in the European Union. |
