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| CPF’s livestock business covers broiler, layer, swine and duck. They are categorized into three main lines, namely feed, farm and food. |
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| CPF is the pioneer and leader in the production of various forms of livestock feed such as concentrate, powder and pellet. We have feedmill plants situated in every region of the country and some 600+ appointed agents/distributors to help market and distribute feed to small independent farmers across Thailand. In addition, some portion is sold directly to large animal farms. CPF pays attention to continuous improvement on production efficiency and product quality and keeps up-to-date on international requirements and standard. High quality feed with low feed conversion ratio to help farmers lower their farming costs. |
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| Maize and soybean meal are main ingredients used in the production of livestock feed. CPF formulated pellet feed to meet the nutrition requirements appropriate to each stage of animal rearing and growth. Production processes are computer controlled to ensure consistency in quality and exacting standard. These feeds are manufactured and packed under company-owned brands such as CP, Hypro White, Hi-Grow, Star Feed, Novo, Safe Feed and Erawan. Selling price is based on production cost at different time of the year and also under pricing guidelines of the Internal Trade Department of the Ministry of Commerce. |
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| CPF's livestock farming business includes animal breeder, live animal, fresh eggs and processed livestock meat. |
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| CPF is the leader in the research and development field of natural genetic selection. The objective is to produce quality breed that is healthy, sturdy and suitable to the farming condition of Thailand. CPF produces parent stocks of chicken broiler, chicken layer, and swine as well as broiler chick, layer chick, layer, duck and piglet. The process starts with imported grandparent stocks from abroad. Then CPF breeds and raises the animals for own use and sales to independent livestock farmers and agents/distributors. |
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| CPF's animal breeding farms are located in various provinces of Thailand. These farms are built based on closed and evaporative cooling system which is a modern farming system. Closed system is bio-secure to prevent possible entry of potential carriers. Evaporative cooling system maintains suitable temperature in the housing unit throughout the farming period with automated feeding and all computer-controlled. |
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| Price of animal breeder is dependent of domestic supply and demand as well as quality of the breed. CPF emphasizes after-sales services and has branch offices all over the country to serve as extension centers to provide and share know-how, technical information, and marketing and distribution knowledge to farmers. |
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| Products in this category include live chicken, live duck, live swine, chicken egg, duck egg and processed livestock meat. These products are distributed to end consumers by our agents/distributors. Products are also distributed and sold to wholesalers, retailers and company-owned food processing plants and other processing plants in Thailand. Price of product would fluctuate depending on the supply and demand. |
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| On farming, CPF is keen on continuous research and development in these areas - farming technology and techniques suitable to domestic growing condition, effective disease prevention, fast growth and low feed conversion ratio for high productivity and low production cost. At present, CPF employs closed and evaporative cooling system with computer-controlled feeding in all its poultry and pig farming. |
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| In addition to company-owned farms, CPF promotes chicken broiler and pig farming by providing animal breed, animal feed, animal drugs and farming techniques and know-how to farmers who have passed the screening process. Most farmers participating in the program employ the evaporative cooling system. CPF will buy all their production output meeting standard set. |
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| CPF is the first company outside of the European Union to be awarded the Animal Welfare Standard. This is the most stringent standard to date. |
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| Output from farming is processed into various food products depending on market requirements. Some products are processed as fresh, some as chilled and some as frozen and sold to wholesalers and retailers, domestically and internationally. Selling price is subject to supply and demand in each respective market or at an earlier agreed price. |
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| CPF adds value to its basic processed meat with additional process of boiling, steaming, frying, baking or grilling depending on customer’s requirements. Products are then packed and deep frozen and distributed to retailers and wholesalers, fast food operators, modern trade, convenience stores, supermarkets and supercenters. Products are also exported. Major export markets are the European Union, Japan and other Asian countries. CPF is investing to have more distribution channels in addition to the existing company-owned Five Star Chicken Kiosk and CP Fresh Mart. More overseas offices have been set up and agents appointed to provide better customer service. We now have presence in Japan, Korea, Singapore, Hong Kong, South Africa, England, Belgium, France, Switzerland, Italy, Germany, Denmark and the US. |
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| Some of our cooked products available domestically and overseas include soya pork with noodles, frozen chicken karaage, seaweed-wrapped chicken, teriyaki chicken, roast duck, frozen steamed chicken breast, green curry chicken with rice, egg tofu, meatball and sausage. CPF produces and packs under own brand such as CP, Vee Pork, Kitchen Joy, ThaiThai, Five Stars, BK, and BKP as well as private labels. Pricing for private label is agreed at time when contract is made. |
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| CPF attaches utmost importance to “produce quality” that meets standards, is tasty and hygienic and most important is safe for consumption. CPF has a system to randomly check the quality of raw materials and products throughout the production process. Control systems at every stage of production will help inform management of productivity in each stage and enable CPF to trace back to the raw materials used in production process. |
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