CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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Studies have found that children with malnutrition are more likely to have delay in learning compared to their counterparts. Most of these children, the number of whom now totals 66 million, are primary school students in the developing countries.1 Studies have also found that, the mortality rate in Thailand is projected to increase due to risky lifestyles including improper nutritional intakes and lack of exercise.2 According to the World Health Organization (WHO), over 80% of the world’s population living in developing countries died from Non-Communicable Diseases (NCDs). In Thailand, NCDs accounted for 73% of total deaths in 2009. This amounts to 200 billion Baht in economic lost per year and is estimated to increase in the future.3 As a leading agro-industrial and food conglomerate, it is the Company’s responsibility to take part in mitigating and solving malnutrition in children and youth. We also disseminate knowledge on nutrition to consumers, and provide access to quality and safe food that is appropriate for their ages and is traceable throughout the food chain according to our CPF Quality Policy. We proactively assess risks, and reactively introduce traceability systems, implement product recall processes, collect feedback and manage complaints from customers. We are also certified by the third party, and communicate information through a variety of channels.
Therefore, collective problem solving of malnutrition among children and youth is considered a national agenda for the country’s sustainable future.
  • 1. World Food Program website: https://www.wfp.org/stories/6-reasons-next-generation-needs-us-solve-hunger
  • 2. Non-communicable Diseases (NCDs), Thai Health Promotion Foundation: https://www.thaihealth.or.th
  • 3. Non-communicable Diseases (NCDs), Thai Health Promotion Foundation: https://www.thaihealth.or.th

Management Approach

Policy and Commitment We are committed to our CPF Healthier Choice Principles, Health and Nutrition policy, and other relevant policies.
Control and Quality Assurance We proactively assess risks and reactively implement the traceability system throughout the value chain. We also have a mechanism to collect feedback from customers and consumers to address their needs to ensure highest satisfaction.
Promoting Health and Well-being For better health and well-being, our food products are full of values and provide nutritional needs to people of all ages.
Disseminating Knowledge We utilize our knowledge and expertise in promoting access to food and supporting learning and skills related to food, nutrition, and sustainable consumption.
Communication We accurately, clearly, and adequately communicate nutrition information of products and sustainable consumption through a variety of channels.

Commitment :

Improve access to food, food-related knowledge or skills, nutrition-related knowledge, and sustainable consumption

Goal (Thailand) :

1.3 million* children, youth, and consumers to have access to food, and knowledge or skills of food, nutrition, and sustainable consumption by 2020

Performance in 2020 :

1,433,075 of children, youths and consumers can access food and knowledge or skills related to food, nutrition-related knowledge and sustainable consumption.

* The target was adjusted from 300,000 individuals to 1,300,000 individuals on 2020.

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