Promoting Better Consumer Health and Well-being
Nowadays, apart from quality and taste, consumers also prefer consuming nutritious food that promotes better disease-free health, and that contributes to greater longevity. The Company is committed to developing food products that are appropriate for health, well-being, and daily nutritional needs of all ages and physical conditions in accordance with our CPF Healthier Choice Principles. The dedicated research and development at our CPF Food Research and Development Center made possible with the use of modern technology ensures that all of our menus are in line with the United Nations’ healthy diet principles.
Promoting Knowledge and Skills in Food, Nutrition, and Sustainable Consumption
The Company recognizes the responsibility to take part in promoting healthy diets and sustainable consumption. With the aim to promote health and well-being, we disseminate knowledge in food and nutrition for each age group to consumers through a variety of channels including through our product labels, promotional campaigns, advertisement at the point of sales, and online platforms such as the corporate website, CP Channel, Facebook and YouTube.
The Company emphasizes the accurate, clear, and sufficient information of its products and services to support consumer buying decision. We collect feedback and complaints from customers and consumers through the CPF Consumer Center.