Product Development for Good Health and Well-Being
The trend of consumers’ preferences today-apart from taste and quality of food products-is focused on health nutrition, free from disease and longevity. The Company is therefore, committed to develop food products with good nutrition and meet the dietary requirements of all age and different body conditions, which is align with the "CPF Healthier Choice Principles" in accordance with the Goal of the United Nations guidelines. These commitments are heedfulness researched and developed under the advanced technology through the CPF Food Research and Development Center. The Company aims to produce healthier and more nutritious products for 30% of the new product development in 2020 to foster sustainability to the health of the world’s population.