CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
Corporate Governance
Continuously develop and achieve business growth goals and fulfill the commitment to sustainable long-term value. Go with all stakeholders.
our mision
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The company is still working hard to raise its competitive edge. For continued growth
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Quality and Food Safety Management throughout the Chain
Foods with quality and safety is resulted from stringent production control that meets international food and safety standards.
CPF Food Standard Project
Started the CPF Food Standard Project under the CPF Quality Policy in collabouration with the British Standards Institution (BSI) to establish a quality and food safety management and sustainable food production system throughout the Company’s production processes. This is set to be a standard for our productions throughout the world. The standard has been integrated with a number of international operational standards such as quality, food safety, and food sustainability standards that we have been certified:
  • International food standards such as CODEX, ISO 9001, ISO 22000
  • National and international regulations
  • Customers’ requirements such as BRC, Genesis GAP
These standards have helped improving the efficiency of the Company’s quality and safety risk management. As a result, we can consistently deliver product value to the customers, gain consumers’ trust, and are accepted by stakeholders from all sectors.
To announce the pilot of the CPF Food Standard in our broiler and duck businesses. It will be the first implemented in the integrated broiler business, including the feed, farm, and food businesses. The implementation will be audited by a third-party organization and ready to be expanded to cover all the integrated broiler and duck businesses by 2019.
To expand the project to our overseas operations
Quality Control and Certification
Began food product traceability according to the CODEX international food standards
Began the development of the CPF Digital Traceability throughout the value chain, from raw material sourcing, to animal feed production, animal farming, food production, and product distribution, following the Traceability Policy. With the digital technology system that has been designed and developed specifically for the Company’s products, the production and distribution of products can be delivered to customers in a timely manner. The implementation was started in the broiler business.
Successfully implemented the CPF Digital Traceability in the broiler business.
  • Thailand: in the process of developing the model of digital traceability system in swine, duck, shrimp, and ready meal businesses and to cover every business.
  • Vietnam: successfully implemented the CPF digital traceability system in broiler business and is in the process of system installation in swine, layer, shrimp, fish and ready meal businesses.
  • Laos, Cambodia, China, Malaysia, and India: in the process of the CPF digital traceability system installation.
Trained executives and employees about digital traceability throughout the value chain to disseminate the knowledge to:
  • every business in Thailand.
  • overseas operations in eight countries (Laos, Cambodia, Vietnam, Philippines, Malaysia, Russia, India, and Turkey).
Listen and Learn from Customers’ Feedback
Feedback from customers and consumers is important and supports the Company to develop quality products in response to their needs and satisfaction. We have multiple channels in place to listen to the feedbacks and opinions of our customers and consumers about our food products. This customer care is in accordance with the customer and consumer’s complaint management policy, the trading and export complaint management policy, and the product recall policy. Communication channels available are the CPF Consumer Center, direct contact to the Company, emails, websites, and online social platforms such as Facebook and webboards. The Company has an ultimate goal to reduce the number of product recall incidents due to safety and quality issues to zero.
The CPF Consumer Center offers integrated services in providing information, receiving complaints, and servicing, as well as taking orders and delivering the Company’s products. We have set three levels of complaint management based on the severity of the issues. The CPF Consumer Center acts as a central operator linking the responsible department to the complaint and follow-up with the investigation until the issue is resolved. Complaints received from other communication channels will also be sent to the CPF Consumer Center to process.
Customer Loyalty to Our Products
Customer loyalty to sausage in 2018 is 72% where the data were collected online.