Unlocking New Possibilities Under the Theme “A World of Business Food & Beverage Possibilities”

Charoen Pokphand Foods Public Company Limited (CP Foods) reaffirmed its commitment to positioning Thailand as a global food hub by organizing the CP Group Global Sourcing Expo 2025 at UOB Live, The Emsphere, under the theme “A World of Business Food & Beverage Possibilities.” The event serves as a gateway for Thai food entrepreneurs to access premium ingredients from around the world and expand into international markets through CP’s extensive global network.

The Expo features 61 leading food producers from 21 countries, showcasing a curated selection of premium ingredients such as Nagasaki A5 Wagyu, fresh seafood from Japan, HARVEY BEEF from Australia, and pasta and sauces from Italy’s Barilla, alongside health products, ready-to-eat meals, fruits, snacks, and beverages. CP Foods aims to empower Thai businesses to connect with high-quality global suppliers, elevating the standards of Thai cuisine on the world stage.

A major highlight of the event is the participation of Barilla, Italy’s iconic pasta brand, which not only displays its product range but also offers a live culinary experience by Chef Andrea Barilla, who demonstrates authentic pasta preparation and shares the stories behind the ingredients to bring Italian culinary tradition closer to attendees.

The Expo also features the launch of new products, live cooking demonstrations by renowned chefs, innovative business solutions, and business matching sessions with global partners to foster cross-border collaboration and create new trade opportunities.

This initiative underscores CP Foods’ role as a global connector between producers and consumers, reinforcing its dedication to food safety, quality, and sustainability. It also reflects the company’s ongoing commitment to the “Three-Benefit Principle”—benefiting the country, society, and the company simultaneously.

The event includes live culinary showcases, networking opportunities with international suppliers, and an award presentation honoring strategic partners who have played key roles in advancing Thailand’s food industry. The Expo welcomed distinguished guests from global trade and diplomatic circles, further cementing CP Foods' position as a key player in global food innovation and sustainability.