Charoen Pokphand Foods Public Company Limited (CP Foods) is set to present a world-class showcase of food innovations at THAIFEX – Anuga Asia 2025 under the concept “KITCHEN OF THE WORLD: QUALITY THROUGH SUSTAINOVATION”—seamlessly combining quality, sustainability, and creativity. The event will feature CP Foods’ globally popular export products and premium imported selections tailored to modern lifestyles from May 27–31, 2025, at Challenger Hall 2, IMPACT Muang Thong Thani.

Experience Global Flavors from Three Renowned Brands

Authentic Asia launches its ready-to-eat Asian meals with three exciting series:

• Japanese Series: Crispy Japanese Tatsutaage, a favorite in Japan and Europe

• Korean Series: Honey Lemon Chicken, perfectly balanced in flavor

• Thai Series: Newly introduced Thai-style fried chicken menus, including Tom Yum Fried Chicken and Southern-style Hat Yai Fried Chicken

Kitchen Joy, a European favorite, presents three signature lines:

• Thai Cube: Bold and spicy Thai favorites

• Indian Cube: Intensely aromatic Indian dishes

• Green Cube: Plant-based options for health-conscious consumers

MEAT ZERO offers next-gen plant-based protein alternatives such as Panang-style plant protein, and aromatic Japanese Mushroom Gyoza.

Space-Food Safety Standards, Down-to-Earth Fun

Don’t miss the inspiring story behind CP Foods’ chicken products selected for the “Thai Chicken to Space” mission—produced with the same stringent safety standards used for astronauts. Enjoy interactive activities and prizes!

Must-See Highlights

• Bucher Broth-Filled Sausage, winner of the THAIFEX Taste Innovation Show 2025, featuring a pork bone broth core for a uniquely juicy experience

• Premium export dishes including Fried Basil Chicken, Roasted Duck Pancakes, Baked Vermicelli with Shrimp, Chinese Herb Fried Rice, and Mango Sticky Rice Spring Rolls

• A wide range of rice varieties such as Jasmine, Basmati, Rice Berry, and Garlic Rice

Premium Imports to Delight Thai Taste Buds

Get a first taste of the finest international ingredients:

• CP Uoriki premium seafood from Japan

• Melt-in-the-mouth A5 Wagyu beef from Nagasaki

• HARVEY BEEF from Australia

• Authentic Barilla pasta from Italy

• Meiji cheese from Hokkaido

Visit CP Foods’ Global Food Innovation Showcase

 Booth 2-U01, Challenger Hall 2, IMPACT Muang Thong Thani

• May 27–30, 2025 (10:00–18:00) – Trade Visitors Only

• May 31, 2025 (10:00–20:00) – Open to the Public with Free Tastings