Charoen Pokphand Foods PCL (CPF) recently lunched BKP Snow Mushroom products as an attempt to expand its position in the healthy-beverage market through its BKP Snow Mushroom products, with a sales target of Bt100 million for the company’s current fiscal year. 

CPF’s deputy managing director Amnart Kanlayakunawut said the company is catching up with the health products trend. BKP products are made of the finest ingredients in order to make it tasteful and also increase immunity.

In order to reach consumers widely, the company has set aside Bt20 million for marketing via sales promotions and campaigns to promote the range, which will cover advertising and public relations in every media channel, from television and radio to newspapers and social media, Amnart said.

At present, BKP Snow Mushroom beverages are available in three flavours – Original BKP Snow Mushroom, BKP Snow Mushroom with Longan Syrup, and BKP Black Mushroom – all priced at Bt49 per bottle, with six-bottle packs retailing at Bt280. 

The products are sold via a broad range of channels, including convenience stores such as the 7-Eleven chain, supermarkets, and modern-trade outlets nationwide.