Raw Materials
The Company’s food products primarily utilize meat sourced from its own farms as the main raw materials, as well as produce from its contract farms. Other food ingredients, as a component of food product must also meet the Company’s standard with traceable sources. In addition, the Company operates a global trading business by leveraging its strong sales network to source high-quality products from across the globe for distribution to various international markets.
Production
The Company’s production processes adhere to stringent quality and safety measures throughout the value chain; prioritize research and innovation to enhance efficiency and ensure the delivery of quality, safe food products. Automation and robotics technology are integrated to improve production efficiency and precision. Furthermore, the Company has established CPF Food Research and Development Center in Thailand, serving as a hub for advancing the food industry through innovative research and development, thereby catering to consumer demands and adapting to dynamic market trends.
Packaging
The Company selects packaging that protect food safety while preserving nutritional value, and extend its shelf life to prevent food waste and loss. The Company prioritizes sourcing eco-friendly packaging and utilizes product labeling, including the Guideline Daily Amount (GDA), to support healthy consumption habits.
Distribution Channels
The Company has diversified sales channels to enhance consumer access to food, which include traditional markets such as fresh markets, modern wholesale and retail channels (Modern Trade) including convenience stores, supermarkets, and hypermarkets, as well as food service channels such as hotels, restaurants, food courts, and catering enterprises. Products are also distributed through the Company’s own channels, including Five Star outlets, ready-to-eat pork outlets under the Hi Pork brand, as well as Chester’s restaurants, Iron Pan restaurants, Hainanese chicken rice outlets, Great Harbour buffet restaurants, Chickita quick-service restaurants, and other trading partners.
Key Brands in the Food and Restaurant Business
The Company is committed to developing its food and restaurant brands to serve the diverse needs of consumers worldwide, while upholding international standards of quality, hygiene, and safety as the core principles behind every product.
