ABOUT CPF
ABOUT CPF
CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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BUSINESS
Business
CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
Overview
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ENGLISH
The current global situation is changing rapidly due to advancements in technologies and innovations that constantly emerge, and the impact of the COVID-19 pandemic. As a result, business conduct guidelines have changed, and competitive rate for quality employment in the market has increased. The Company therefore has to improve its human resource management strategy and organizational structure accordingly, as well as increase strength and happiness within the organization to ensure that employees are ready to deal with changes in a timely manner.

Management Approach

Being a Learning Organization Focusing on developing personnel skills and potential in order to equip employees with skills to operate in the midst of changing organizational context, and expanding learning opportunities to employees' families, business partners and people in society.
Managing ‘Talents’ Keeping highly qualified employees with the organization and attracting talents to the organization, as well as planning employee career paths, along with succession plan for replacement of key positions to support sustainable business expansion.
Corporate Culture and Engagement Creating a strong corporate culture with morality and ethics under the 6 values of the “CPF WAY.” The Company has placed great importance on shaping employees at all levels to have awareness, understanding, acceptance, and implementation of the corporate values. The Company has also focused on improving employee engagement through the CPF@Heart Project in order to enable employees to generate positive outcomes and organizational goals.
Manpower Management Developing work structures and analyzing human resource management approaches to be in line with a business continuity plan, by using in-depth data analysis to make decisions and to efficiently create a business plan.

Commitment :

Enhancing CPF’s work culture, workforce management, and supporting tools for employee satisfaction in order to hire, manage, develop and retain the right people with the right skills.

2030 Target :

3 million hours of education and training for employees by 2030

Performance in 2022 :

1,772,551 hours of education and training for employees

Performance
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