ABOUT CPF
ABOUT CPF
CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
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The Company emphasizes fair remuneration management through incorporation of systematic performance evaluation and standardization of both performance and organizational behavior which aligns with the organization’s values. This approach is realized though highlighting common goal awareness communication at the organizational, departmental, and individual levels for employee comprehension. In addition, the Company has adopted a common goal-driven assessment model and comprehensive assessment to be implemented in specified operations as deemed appropriate to enhance shared responsibility among employees and encourage employees to receive all-round opinions to enable improved operational efficiency. The Company focuses on creating a work culture which inspires supervisors to communicate, provide advice and suggestions to employees throughout the year as a means to reflect performance and realize determined annual goals.

In tandem with the mentioned approach, CPF is committed to the principle of renumerating employees sufficiently at fair rates. This principle is applied to the overall compensation process, which forms guideline structures for Company salary and compensation. The established process for analyzing and comparing data, both in terms of policies and compensation regulations to be accurately forwarded to employees, emphasizes success through goal setting and integration criteria. In rewarding capable individuals exhibiting high performance, the Company utilizes standardized measures and tools from leading human resource consulting firms in addition to annual compensation plan reviews. The integrated measure is considered a method to create and maintain employee motivation and engagement. In addition to fair compensation, employees also benefit from various welfare packages inclusive of employee and respective family medical benefits, annual health check-up program customized for individual employee age range, fitness facilities, the Doctor Dee (MORDEE) mobile application for medical care and telemedicine to facilitate medical attention without the need to visit a hospital, and special discounts on affiliated company products and services. The Company moreover provides increased employee convenience via pick-up service from residences in remote areas as a measure to reduce commute expense burdens (More details are available in Annual Report 2022, Topic (3) Business Drive for Sustainability, Subtopic Personnel).

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