Employee Engagement

CPF’s success depends on collaboration among all levels of its workforce. Employee engagement is the cornerstone of human capital management, ensuring that every staff member has the opportunity to contribute ideas, to play active roles in organizational development, and to feel valued. The Company’s holistic well-being programs foster relationships, pride, and a sense of belonging, which are foundational in delivering sustainable, high-quality performance.

In 2024, CPF launched the “CPF@HEART” framework, which includes two key dimensions CPF WE CARE and CPF LOVE & SHARE, designed to enhance the quality of work & life across all aspects of the workplace.

CPF WE CARE

1. Care for WellBeing
• Flexible Work Arrangements: Adapting work places to employees’ lifestyles, including flexible working hours, remote work where feasible, and part-time roles in restaurant operations—enhancing work–life integration.
• WellBeing Clubs: CPF supports 19 clubs promoting physical and mental health. In the past year, satisfaction in these activities, and related communications, reached 91%. Clubs fall into three categories:
• Sports: Activities such as Run for Charity, badminton, and football tournaments.
• Recreational: Social and environmental initiatives, e.g., marine cleanup, community ecotourism, and volunteer photographers’ club.
• Wellbeing & Diversity: Financial literacy, preretirement preparation, environmental planting, LGBTQ+ “Spreading Pride,” Happy Life, and Warm Family clubs.
2. Care for Benefits
• Financial Wellness: Provident fund, low-interest loans (“Debt Relief for Happiness”), and savings incentives.
• Health & Family Support: Risk-based annual health check-ups; 24/7 telemedicine via “Mor Dee” app; fitness activities with incentives; office syndrome and stress counseling; tailored support for pregnancy including modified schedules, maternity leave (98 days, of which 45 are paid for primary caregivers), family leave, and paid parental leave for non-primary caregivers (7 days). Private lactation rooms and expert parenting support are also provided. CPF offers free onsite childcare facilities, complete with nutritious meals and educational materials and equipment.
• Education Support: Over 80 scholarships for employees and their children, both domestic and international. Interest-free loans for education from kindergarten through university, promoting equal access to quality education.
3. Care for Culture

CPF cultivates its organizational culture by developing skilled and principled individuals under the principle of “Guidance, Not Direction.” Company leaders also support diversity across all operations, enabling staff to understand the business and amplify CPF’s values through the “Super KOL” program. A survey revealed that 93% of employees feel more involved and are more aware of DEI initiatives, while the “Thumbs Up” employee recognition campaign has accumulated over 65,000 acknowledgments, reinforcing a culture of workplace appreciation.

4. Care for Career

CPF supports continuous learning and career development via the “Im-Ru” online platform, offering over 700 courses accessible anytime, anywhere. Career opportunities include:

• Opportunity Day: Internal job rotation for employees to explore diverse roles.
• Strategic Rotation: For high-potential employees (“Talent Successors”) to build comprehensive leadership competencies in preparation for future leadership.
• Courses on emerging needs, notably Gen AI, have fostered more than 700 innovation-based projects, enabling modernization and new business solutions.

CPF LOVE & SHARE

This initiative encourages employees to demonstrate pride in CPF, protect its brand, and promote its values externally. These include:

1. Employee Relationship Platform (ERP): An activitybased point system where employees earn points for participation, redeemable for various benefits.
2. Family & Friend Discounts: Exclusive offers on CPF-affiliated products and services, including F&B outlets and communication devices.
3. Social Media Campaigns: Regular promotional festivities and interactive events aligned with significant holidays.

Employee Engagement Survey – 2024

In 2024, CPF partnered with Gallup, a global expert in employee engagement surveys, to gather feedback across 12 key topics, including job satisfaction, clarity of mission, physical and mental health, workload, development opportunities, and more. The survey also included the LOVE Index, measuring pride, happiness, and willingness to recommend CPF to friends and family. With a 97% participation rate, CPF achieved an Engagement Mean score of 4.16, and 51% of employees are classified as highly engaged—twice the average for the Gallup World Poll.

Moving forward, CPF plans to communicate survey results, analyze findings, and develop targeted action plans—both company-wide and at business unit levels. The focus remains on ensuring employee happiness and long-term loyalty.