Dr. Chaiyawat Wibulswasdi (left) Chairman of Stock Exchange of Thailand (SET), presented the Best Innovation Company Awards to Mr. Viroj Kampeera, Executive Vice President and Chairman of Innovation Committee of Charoen Pokphand Food PCL. (CPF) at SET Awards 2016. This awards is resulted from CPF’s “Healthy Tender Chicken Beast”, a ready-to-eat soft texture chicken meat product, that change consumption behavior of consumers in Japan to eat more chicken beast. Recently, this product turn to be one of a popular kind of food among Japanese consumers.