Yum Asia, the franchise operator of leading restaurant brands in Asia under Yum! Brands Inc.—the global parent company of KFC, Pizza Hut, and Taco Bell—has presented the prestigious “3C Partner Award 2025” to Charoen Pokphand Foods Public Company Limited (CP Foods). The award recognizes CP Foods as a “true partner” for its continued collaboration in delivering high-quality products and services while maintaining strong commitments to social and environmental responsibility. The award was announced during the Yum Asia Supplier Conference 2025, held in Manila, the Philippines.

The 3C Partner Award presented to CP Foods reflects the company’s outstanding contributions to Yum Asia’s sustainable food supply chain. It recognizes CP Foods’ proven Capability in consistently providing safe, high-quality, and standard-compliant products; its Commitment to building a sustainable supply chain; and its Capital—or capacity—to support Yum Asia’s long-term goals. These achievements have been made possible through CP Foods’ adoption of Sustainovation, a business approach that combines sustainability with innovation.

Through this approach, CP Foods applies advanced technology and smart innovations to enhance production processes that are traceable, efficient, and environmentally responsible—ensuring that every product and ingredient delivered meets the highest standards of safety, quality, and sustainability.

The Yum Asia Supplier Conference is held annually to strengthen partnerships and foster collaboration among Yum Asia’s supply chain partners. The event serves as a platform to promote a shared vision of delivering food that is safe, transparent, and sustainably produced—aligning with the expectations of today’s environmentally conscious and health-focused consumers. Ultimately, this collaboration empowers all partners to grow stronger together in a rapidly evolving global food landscape.