Charoen Pokphand Foods Public Company Limited (CPF) has again earned global recognition after receiving the Investors in People Awards 2025 in the category “Best Use of AI and Technology”, presented by Investors in People (IIP)—a global institute that certifies people-management standards for leading organizations worldwide. The award underscores CPF’s leadership in Thailand’s agro-industrial and food sector and reflects its effective use of technology and artificial intelligence (AI) to enhance organizational management and talent development. It also highlights CPF’s commitment to strengthening digital capabilities across all levels of the workforce, supporting long-term growth alongside the organization.
Ms. Pimolrat Reepattanawichitrkul, Chief People Officer at CPF, said the award reflects the company’s transformation anchored in the belief that “people are the heart of innovation.” CPF leverages technology and AI as tools to strengthen employee capabilities, improve work efficiency, and help employees adapt quickly to changes in the business landscape—driving the company toward its ambition of becoming the “Kitchen of the World.”
CPF continues to advance as an innovation-driven organization by developing digital systems and technology-enabled structures across the enterprise. At the same time, it is accelerating workforce capability-building through the “AI for All” initiative, which gives employees at every level access to technology knowledge and future skills through online learning designed to support both day-to-day work and long-term development.
Moreover, CPF has developed a human resources platform that enables employees to access information and services conveniently, quickly, and efficiently—allowing systematic verification, tracking, and performance measurement. The platform has maintained a continuous usage rate of over 80%, reflecting employees’ readiness to transition to a digital way of working.
CPF has enhanced organizational capability by appointing AI Business Partners (AIBP) to drive digital tool adoption across the company. Serving as a bridge between business, technology, and AI teams, AIBPs identify challenges and opportunities, convert them into actionable AI use cases, and rapidly share relevant know-how with employees—speeding up technology deployment across the organization.
In addition, CPF has built a Community of Practice to promote knowledge sharing and AI skill development, with technology experts serving as advisors through connected community platforms. CPF also enables employees to apply AI and technology to real business challenges through initiatives such as Hackathons, resulting in over 700 employee-led projects that benefit the company.
CPF has been recognized as an outstanding organization in applying technology and AI for human resource management and development—demonstrating world-class capabilities and a continuous commitment to enhancing employee competencies and growth, while helping elevate Thailand’s food industry toward global leadership.
Developing talent for the digital era benefits not only employees and the organization, but also society and the country by strengthening Thailand’s food industry. This aligns with the CP Group’s principle of “Three Benefits for Sustainability,” which aims to create value for the nation, the people, and the organization.
