Chiang Mai Governor Mr. Nirat Pongsitthithaworn received food products and CP-branded drinking water from Charoen Pokphand Foods Public Company Limited (CP Foods) to support the mission of volunteer forest firefighters under the Chiang Mai Provincial Disaster Prevention and Mitigation Office. This contribution strengthens efforts to prevent forest fires, haze, and fine particulate matter (PM2.5), with the goal of ensuring clean, safe air for Chiang Mai residents.

Governor Nirat emphasized that the province has consistently implemented strict forest fire prevention measures across all areas, adapting strategies based on high-risk zones. These include intensified forest patrols to block unauthorized entry, door-to-door campaigns encouraging residents to stop all forms of open burning, and the promotion of alternative fuel management practices. The province has also enforced stricter inspections of vehicle emissions and industrial operations. The food and water donated by CP Foods provide meaningful support for the fire response efforts and morale of frontline volunteers.

Mr. Dusit Pongsapipat, Chief of the Provincial Disaster Prevention and Mitigation Office, thanked CP Foods for recognizing the efforts of officials and volunteers who are working to control forest fires and reduce haze. The donated items—including fresh chicken eggs, fresh pork, ready-to-eat Kurobuta pork, CP drinking water, and Five Star meals—will be distributed to wildfire suppression teams in affected areas across Chiang Mai.

Mr. Nuntaphon Vichaidit, Senior Specialist – CSR Business Partner at CP Foods, who led the company’s volunteer team, said the company is proud to support volunteers who are on the frontlines of the fight against forest fires. “CP Foods is committed to contributing to cleaner air and a healthier environment for all. We’re honored to assist those who work tirelessly to protect Chiang Mai from forest fires and PM2.5 pollution,” he said.

In parallel, CP Foods is collaborating with the District Chief of San Kamphaeng on the “Leaves for Eggs Market” initiative. This project encourages residents to exchange dry leaves—which are often burned and contribute to PM2.5 pollution—for CP eggs. The campaign offers a sustainable alternative to burning while helping reduce household expenses. Over the past 14 weeks, the initiative has collected 25,000 kilograms of dried leaves and distributed 17,800 eggs. CP Foods has also donated two leaf blowers to support leaf collection and create firebreaks for wildfire prevention.