Apart from taste and quality of food products, consumers today place importance on nutritional values so as to have good health and long life. The Company is, therefore, committed to developing food products with proper nutrition that meet the dietary requirements of all ages and different physical conditions following the ‘CPF Healthier Choice Principles’. In accordance ‘with the United Nations’ guidelines on healthy food development, we attentively carry out food research and development with the use of advanced technology through the CPF Food Research and Development Center. We aim for healthier and more nutritious products to account for 30% of the new product development by 2020 in order to foster sustainability for the health of the world’s population.
Products Promoting Nutrition, Health and Wellness
In 2021, CPF introduced new products developed to promote nutrition, health and wellness, which were equivalent to 40 percent of the total new products of the year. Moreover, we also took part in promoting access to health products among over 9 million consumers (Thailand operations).