The Company believes that stakeholder engagement is a crucial foundation to building and becoming a sustainable organization. We define stakeholders as all persons or organizations that are positively and negatively affected by our internal and external business activities.
We continuously conduct an analysis and a review to thoroughly identify stakeholders and emphasize continuous engagement through a variety of activities and communication channels. The frequency of communication with each stakeholder group varies, depending on the Company’s work plans and stakeholders’ needs. Understanding their needs, opinions, concerns and suggestions can help us improve our sustainability practices in an appropriate and fair way.
In 2020, the Company incorporated stakeholders’ issues and feedback covering economic, social, and environmental aspects. We prioritized those issues and conducted one-on-one interviews with representatives from stakeholder groups including customers, business partners, government agencies, academic institutes and Non-Governmental Organizations (NGOs), to gather their views on the Company’s sustainable development. The feedback from these external stakeholders was also used to define contents in our sustainability report 2020.
Shareholders and Investors
Engagement Channels
- Meetings, conferences calls, e-mails throughout the year
- 2 site visits per year
- Quarterly meetings with analysts and fund managers
Examples of Issues
- 3-5 year performance and work plans
- Risks and protection of farm animal diseases
- Transparent, accurate and timely information disclosure of impacts of business disruption such as plant-based protein
- Innovation and technology development
Approaches to how we address these issues can be found here in “Sustainability Governance”, and “Food Security”
Employees and Families
Engagement Channels
- Annual CEO Town Hall at least once a year, CEO Corner
- Intranet, CPF Connect mobile application
- E-mails, e-newsletters, HR communications (video clips, announcements) throughout the year
- Quarterly Welfare Committee, and Safety Committee meetings
- Labour Voice Hotline by LPN
- Annual employee satisfaction surveys
- Open dialogues, meetings, throughout the year
- Annual performance evaluation
Examples of Issues
- Occupational health and safety
- Career security and advancement
- Compensation, benefits, and welfare
- Internal communication
- Human capital development
Approaches to how we address these issues can be found here in the “Self-sufficient Society”
Customers and Consumers
Engagement Channels
- Monthly meetings
- 1 -2 site visits and audits per year
- Annual surveys
- Customer Service Center and CPF Consumer Center throughout the year
- Consumers needs research at least once a year
Examples of Issues
- Corporate governance and business ethics
- Human rights and labor practices
- Food quality and food safety
- Product and process innovation
- Product labelling
- Safety and occupational health
- Management of social impacts on communities
Approaches to how we address these issues can be found here in the “Sustainability Governance”, “Human Rights and Labor Practices”, “Food Security” and the “Self-sufficient Society”
Business Partners
Engagement Channels
- Meetings throughout the year
- Phones, E-mails and Call Center throughout the year
- Seminars, site visits at least once a year
- Special joint initiatives as appropriate
- Audits at least once a year
- Annual surveys
Examples of Issues
- Fair business practices
- Human rights and labor practices
- Food quality and food safety
- Capacity building for farmers and business partners
- Environmental and social impacts management
- Traceability
Approaches to how we address these issues can be found here in the “Sustainability Governance”, “Human Rights and Labor Practices”, “Food Security” and the “Self-sufficient Society” and the “Balance of Nature”
Communities and Societies
Engagement Channels
- Annual community surveys
- Complaint channels
- Quality of life promotion programs
- Annual ongoing dialogues and visits
Examples of Issues
- Participation in promoting quality of life of communities
- Environmental and natural resources consumption management
Approaches to how we address these issues can be found here in the “Self-sufficient Society” and the “Balance of Nature”
Governments
Engagement Channels
- Meetings throughout the year
- Participation and support in initiating and developing creative projects and activities as appropriate
- Seminars
Examples of Issues
- Fair and ethical business practices
- Government policy adoption
- Participation in science and innovation research and development
- Capacity building for small entrepreneurs
- Setting an example for environmental and social responsible business practices
Approaches to how we address these issues can be found here in the “Sustainability Governance”, “Food Security” and the “Self-sufficient Society” and the “Balance of Nature”
Civil Society Organizations and Academia
Engagement Channels
- Open discussions in meetings and seminars throughout the year
- Quarterly site visits
- Supporting partnership networks as appropriate
Examples of Issues
- Fair business practices
- Human rights and labor practices
- Transparent, accurate and timely information disclosure
- Innovation research and development
- Animal welfare
- Social project implementation
- Environmental and natural resources consumption management
- Packaging
Approaches to how we address these issues can be found here in the “Sustainability Governance”, “Human Rights and Labor Practices”, “Food Security” and the “Self-sufficient Society” and the “Balance of Nature”
Media
Engagement Channels
- Communication via Public Relations throughout the year
- Open discussions throughout the year
- 2 press conferences and interviews per month
- 1-2 site visits per month
- Supporting and participating in media events as appropriate
Examples of Issues
- Corporate governance
- Improvement in driving the organization with social responsibility towards sustainability
- Human rights and labor practices
- Food quality and safety
- Innovation research and development
- Support and dissemination of knowledge to suppliers and farmers
- Biodiversity
Approaches to how we address these issues can be found here in the “Sustainability Governance”, “Human Rights and Labor Practices”, “Food Security” and the “Self-sufficient Society” and the “Balance of Nature”