The Company believes that stakeholder engagement is a crucial foundation to building and becoming a sustainable organization. We define stakeholders as all persons or organizations that are positively and negatively affected by our internal and external business activities.
We continuously conduct an analysis and a review to thoroughly identify stakeholders and emphasize continuous engagement through a variety of activities and communication channels. The frequency of communication with each stakeholder group varies, depending on the Company’s work plans and stakeholders’ needs. Understanding their needs, opinions, concerns and suggestions can help us improve our sustainability practices in an appropriate and fair way.
In 2021, the Company incorporated stakeholders’ issues and feedback covering economic, social, and environmental aspects. We prioritized those issues and conducted one-on-one interviews with representatives from stakeholder groups to gather their views on the Company’s sustainable development. The feedback from these external stakeholders was also used to define contents in our sustainability report 2021.
Shareholders and Investors
Engagement Channels
- Conferences calls, throughout the year
- Online quarterly meetings with analysts and fund managers throughout the year
- Annual General Meetings (AGM)
- By phone, e-mails and Line Chat
Examples of Issues
- 3-5 year performance and work plans
- Risks and protection of farm animal diseases
- Impact of the COVID-19 outbreak on business performance, the Company’s measures, adaptation and opportunity from the disease outbreak
- Profitability and new business goals such as Meat Zero products
- Development of innovation and technology to increase competitiveness
Approaches to how we address these issues can be found in “Sustainability Governance” “Sustainable Food” “Animal Welfare” and “Human Rights”
Employees and Families
Engagement Channels
- Annual CEO Town Hall at least once a year
- CPF Family Website, CPF Connect Mobile Application, CPF Facebook Page
- E-mails, e-newsletters, HR communications (video clips, announcements) throughout the year
- Quarterly Welfare Committee, and Safety Committee meetings
- Labour Voice Hotline by LPN
- Annual employee satisfaction surveys
- Open dialogues, meetings, throughout the year
- Annual performance evaluation
Examples of Issues
- Human capital development
- Career security and advancement
- Compensation, benefits, and welfare
- Internal communication
- Work life balance
Approaches to how we address these issues can be found in the “Human Rights” and “Lifelong Learning”
Customers and Consumers
Engagement Channels
- Annual surveys
- Customer Service Center and CPF Consumer Center throughout the year
- Consumers needs research at least once a year
- Monthly online meetings
- 1 -2 site visits and audits per year
Examples of Issues
- Food quality and food safety
- Product labelling
- Product and process innovation
- Human rights and labor practices
- Corporate governance and business ethics
- Occupational health and safety
- Management of social impacts on communities
Approaches to how we address these issues can be found in the “Sustainability Governance”, “Sustainable Food”, “Responsible Marketing”, “Human Rights” and “Social Impact”
Business Partners
Engagement Channels
- Online and offline meetings, phones, e-mails throughout the year
- Seminars, site visits at least once a year
- Special joint initiatives as appropriate
- Audits at least once a year
Examples of Issues
- Capacity building for farmers and business partners
- Fair business practices
- Food quality and food safety
- Human rights and labor practices in supply chain
- Environmental and social impacts management
- Responsible sourcing and traceability
- Data security
Approaches to how we address these issues can be found in the “Sustainability Governance”, “Sustainable Food”, “Human Rights”, “Climate Water & Waste Excellence”, and “Responsible Sourcing for the Planet”
Communities and Societies
Engagement Channels
- Annual community surveys
- Complaint channels at least once a year
- Field visits for performing activities with communities
- Annual ongoing dialogues and visits
Examples of Issues
- Participation in promoting quality of life of communities
- Environmental and natural resources consumption management
Approaches to how we address these issues can be found in the “Social Impact” and “Climate Water & Waste Excellence”
Governments
Engagement Channels
- Meetings throughout the year
- Participation and support in initiating and developing creative projects and activities as appropriate
- Hearing and exchanging ideas through meetings and seminars throughout the year
Examples of Issues
- Fair and ethical business practices
- Government policy adoption
- Human rights and labour practices
- Participation in science and innovation research and development
- Environmental Impact Management in production process
- Public disclosure of the Company’s information
Approaches to how we address these issues can be found in the “Sustainability Governance”, “Sustainable Food”, “Human Rights” and “Climate Water & Waste Excellence”
Civil Society Organizations and Academia
Engagement Channels
- Open discussions in meetings and seminars throughout the year
- Year-round in-depth interview
- Supporting partnership networks as appropriate
Examples of Issues
- Fair business practices
- Human rights and labor practices
- Transparent, accurate and timely information disclosure
- Innovation research and development
- Animal welfares and use of antibiotics
- Social project implementation
- Environmental and natural resources consumption management
- Biodiversity and ecosystem protection
- Applying a circular economy approach
- Net zero carbon target
Approaches to how we address these issues can be found in the “Sustainability Governance”, “Sustainable Food”, “Animal Welfare”, “Social Impact”, “Climate Water & Waste Excellence”, “Responsible Sourcing for the Planet” and “Waste to Value”
Media
Engagement Channels
- Communication via Public Relations throughout the year
- Open discussions throughout the year
- 2 press conferences and interviews per month
- Supporting and participating in media events as appropriate
Examples of Issues
- Investment and business expansion targets
- Creating food security
- Animal welfare
- Applying a circular economy approach
- Human rights and labor practices
- Innovation research and development in plant-based protein
- Biodiversity and ecosystem protection
- Participating in projects to improve community well-being
- Promoting accesses to food for children and youth
Approaches to how we address these issues can be found in the “Sustainability Governance”, “Sustainable Food”, “Animal Welfare”, “Human Rights”, “Social Impact”, “Responsible Sourcing for the Planet” and “Waste to Value”