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ABOUT CPF
CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
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Continuously develop and achieve business growth goals and fulfill the commitment to sustainable long-term value. Go with all stakeholders.
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CP Foods awarded Superbrands status in 2022, recognition of its global food brand leadership
23 Nov 2022
CP Foods awarded Superbrands status in 2022, recognition of its global food brand leadership

CP brand from Charoen Pokphand Foods Public Company Limited (CP Foods) is honored with a “Superbrands” status at the 12th annual Superbrands tribute event, held in Bangkok. The company received this prestigious award for its world-class quality food products that earned consumer trust.


This significant award is given based on a survey by 15,000 consumers, marketer, PR agencies, and other relevant parties nationwide, assessing various brands in term of Brand Quality, Brand Affinity and Brand Personality.


CP Foods Senior Vice President Anarkawee Chooratn, said that the company believes every healthy life starts with quality food. Therefore, it strives to develop innovations that raise the quality of products with better nutrition from a sustainable value chain and serve the needs of all ages. At present, CP Foods exports its products to 40 countries on 5 continents worldwide covering more than 4,000 million consumers. The company is proud of helping consumers across the globe improve their quality of life with healthy food.


“CP Foods will continue to provide new food experiences for consumers. We will also connect and building engagement with consumers through various form of communications, especially digital platform,” she said, explaining that the company has made multiple successful online marketing campaigns , especially during the COVID-19 lockdown, such as 'CP Bologna MewTaverse', which become No.1 twitter trending topic in Thailand and No.3 in the world.


Anarkawee also pointed out five major trends for the food sector in the post-covid-19. First of all, Consumers will focus more on food that boosts their health and well-being. Secondly, they are looking for food products that are convenient and fresh. Thirdly, the new generation of consumers prefer innovative products and channels. Also, they are happy to pay a premium price for the quality food. Aside from quality and food safety, they are looking for products that are made from a sustainable value chain.

Other Activities
CP Foods wins Distinguished Awards at Thailand Corporate Excellence Awards 2022
24 Nov 2022
CP Foods wins Distinguished Awards at Thailand Corporate Excellence Awards 2022

Tag:

#CPF #TMA #product 
Vietnam President Nguyen Xuan Phuc meets CP-CPF executives to enhance strategic cooperation
21 Nov 2022
Vietnam President Nguyen Xuan Phuc meets CP-CPF executives to enhance strategic cooperation

Tag:

#CPF #CPV #Vietnam #APEC 
CPF's Q3 2022 earnings jump 195% on recovery of pork prices in China
15 Nov 2022
CPF's Q3 2022 earnings jump 195% on recovery of pork prices in China
CP Foods showcases “Sustainable Kitchen of the World …Towards Net-Zero” concept at APEC 2022
14 Nov 2022
CP Foods showcases “Sustainable Kitchen of the World …Towards Net-Zero” concept at APEC 2022

Tag:

#CPF #APEC 
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