ABOUT CPF
ABOUT CPF
CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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BUSINESS
Business
CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
Overview
GOVERNANCE
Corporate Governance
Continuously develop and achieve business growth goals and fulfill the commitment to sustainable long-term value. Go with all stakeholders.
Overview
our mision
Message to Shareholders
The company is still working hard to raise its competitive edge. For continued growth
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Media Center
Discover our latest news, covering sustainability, innovations, industry news and more
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Media Center
Find CPF’s latest news and many of our good stories.
ENGLISH
CP Community Fridge and CP Fresh Shop…an Alternative for Better Quality of Life
With the Company commitment to improving the quality of life of people in the society, we initiated the CP Pork Shop business in 2016 as an alternative for income generation for small entrepreneurs and for the enhancement of the safety standard of pork products under the Livestock OK Standard.
The CP Pork Shop business model focuses on two forms of business – the CP Community Fridge for fresh products (pork, chicken, shrimp and eggs) and the CP Fresh Shop for fresh and ready-to-eat products.
Improving Safe Pork Standard for Consumers
Swine farming in a closed system under the Green Farm standard, the development of slaughterhouses in accordance with relevant standards, the transportation that controls the temperature until the point of sales, and the traceability system throughout the whole swine chain help ensure quality and safety of our fresh pork products that the Company and small entrepreneurs offer to consumers.
Five Star Business…Opportunity for Small Entrepreneurs
The Company continues to promote employment prospect and provide the opportunity for small entrepreneurs to own a business. Since 2000, we provide opportunity for small entrepreneurs to own a business with very low investment through the “Five Star Business” which operates based on the franchising business model.
As we operate under the “Collaborative Development” concept, we are able to provide a variety of sales channels and products to franchisees. These include owning a kiosk for take-away and a dine-in shop. In terms of products, we provide Five Star Grilled Chicken, Five Star Fried Chicken, Five Star Chicken Rice, Five Star Noodles, ready-to-eat meals, and snacks.
We also support our franchisees by sharing knowledge on equipment management and marketing techniques including product development, marketing communication and logistics. Our aim is to continually increase their income and promote sustainable and mutual growth.
Our three main success factors are Quality, Service, and Cleanliness (QSC) which are the operating standards for all Five Star shops.
  • Quality – Quality control from the production process to serving our customers
  • Service – Professional sales management skills
  • Cleanliness – Cleanliness of production equipment, the selling point, and the seller.
From the success of Five Star Business in Thailand, we are expanding the business model into other countries including Vietnam, India, and Cambodia.
Promoting Quality of Life of the Communities Surrounding our Manufacturing Plants and Farms
All of the Company manufacturing plants and farms have engaged with the surrounding communities in many ways including conducting field surveys to learn about their needs and to identify potential community impacts prior to initiating the projects or activities. This is to ensure that our projects aiming to promote quality of life are truly carried out in harmony with the way of life and needs of the communities. In 2019, we supported the quality of life of those communities through over 600 projects/activities.
The “Three Collaborations for Community Enterprise Development Project” is implemented in collaboration with three sectors: Kasetsart University Kamphaeng Saen Campus, the Company Sai Mun Slaughterhouse from the Northeastern Region Swine Business Unit and Sai Mun Sub-district Municipality in Yasothorn Province. The project trains and shares knowledge of safe food processing for the Company pork products. The Project brings research into practice and offers hands-on trainings to help the community learn and further advance their knowledge.