"Enhancing Quality & Food Safety Throughout The Chain"
Food safety and quality are the foundation of food security. They also affect health of the consumers and ultimately all other aspects in relation to a country’s development.
Furthermore, consumers’ interests in issues, such as microbiological and antibiotic contaminations in foods, and health risks from consuming insanitary foods are on the rise around the world. This trend encourages the Company to conduct research and develop food products with quality, nutrition, tastiness, and safety, to respond to the changing consumer behaviors and needs. We ensure that we focus more on quality and safety control throughout the food chain
Our Management Approach
The Company’s food safety and quality enhancement starts from innovation research and development which leads to a global standard of management certified by third parties. We use automatic and robotic technologies in animal feed production, animal farming, and food production. We also have quality control and assurance with assertive measures of risk assessment, quality analysis and assessment, in parallel to receptive measures of traceability systems and product recalls, as well as listening to customers’ feedback and managing complaints. The Company also appropriately communicates clear and accurate product information so that the customers can decide and select healthy and safe products.
Research & Development
Continuously investing in research and development of animal feed, animal farming, and quality food products that address the needs of the market and the changing consumer lifestyles and behaviors
Quality Control and Assurance
Having proactive quality control and assurance by pro-actively assessing risks in all steps and performing laboratory tests and analysis throughout the value chain, together with reactive management that includes product traceability, product recall, and effective complaint management
Communicating accurate, clear and sufficient information about products and services including information on important ingredients, safe use storage instruction, and nutrition fact, for consumers to make better decisions when buying healthy products
Management through International Standard
Implementing international quality standards certified by third party and responding to customer requirements in feed, farm, and food businesses together by integrating in automation and robotic technologies, as well as providing employee training on food quality and safety annually
Listening to our Customers and Consumers through the CPF Consumer Center which is the main function responsible for providing product and service information as well as for handling complaints, receiving orders, and delivering our products